Roundup Newsletter October 2022

Europanel is the strategic partnership of consumer behaviour experts across the globe.

RECENT UPDATES

Update A

A huge opportunity for brands

Despite the importance of the environment to a large number of shoppers, barriers mean that many are unable to buy sustainably.

Read more >>
Update B

The importance of the most environmentally aware Eco-Actives segment

The views of this group on sustainability are all encompassing and it is important to recognise this in brand communication and action.

Read more >>
Update C

Naturally all the current headlines and discussion are about inflation

But what does this mean for the environmental agenda?

Read more >>
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EXPERTISE PAPER

FMCG shopper types across GfK countries


This paper dives into GfK’s FMCG shopper types, quantifying their importance and explaining their shopping behaviours and attitudes to help you develop successful growth strategies.
FMCG shopper types
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EUROPANEL WEBINAR

13.10.22

Higher prices - lower profits?

The slides and recording of the BG20 Summit
Watch the recording

NUMERATOR WEBINAR

06.10.22

The Lipstick Effect: Inflation’s Influence on Beauty

The webinar of our US affiliate
Watch the recording
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INSIGHTS

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KANTAR’s Inflationary Divide Report:

How are economic and social challenges shaping people’s concerns and behaviour?
The War in Ukraine remains the world’s biggest concern, but financial and climate crises closer to home are on the rise.

Read more >>
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GfK’s Brand Insights:

How to achieve brand growth amidst rising inflation
With the two key drivers being food and energy prices, there are few if any industry sectors that remain unaffected by these inflation levels.

Read more >>
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PODCAST

What is truth in marketing?


Future Proof - The marketing podcast from Kantar and Saïd Business School, Oxford University.
How do marketing academics look at brand theories and how does that resonate between marketing practitioners?
Tune in
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FMCG Barometer Report

Trends since 2007

Consumer Price Inflation >>
Consumer Confidence >>
Unemployment Rates >>
Monthly FMCG Trends >>


The full report is available to our subscribed clients using their login credentials.
FMCG Barometer
Powered by GfK and Kantar