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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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A huge opportunity for brands
Despite the importance of the environment to a large number of shoppers, barriers mean that many are unable to buy sustainably.
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The importance of the most environmentally aware Eco-Actives segment
The views of this group on sustainability are all encompassing and it is important to recognise this in brand communication and action.
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Naturally all the current headlines and discussion are about inflation
But what does this mean for the environmental agenda?
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FMCG shopper types across GfK countries
This paper dives into GfK’s FMCG shopper types, quantifying their importance and explaining their shopping behaviours and attitudes to help you develop successful growth strategies.
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13.10.22
Higher prices - lower profits?
The slides and recording of the BG20 Summit
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06.10.22
The Lipstick Effect: Inflation’s Influence on Beauty
The webinar of our US affiliate
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KANTAR’s Inflationary Divide Report:
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How are economic and social challenges shaping people’s concerns and behaviour?
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The War in Ukraine remains the world’s biggest concern, but financial and climate crises closer to home are on the rise.
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GfK’s Brand Insights:
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How to achieve brand growth amidst rising inflation
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With the two key drivers being food and energy prices, there are few if any industry sectors that remain unaffected by these inflation levels.
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What is truth in marketing?
Future Proof - The marketing podcast from Kantar and Saïd Business School, Oxford University. How do marketing academics look at brand theories and how does that resonate between marketing practitioners?
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FMCG Barometer Report
The full report is available to our subscribed clients using their login credentials.
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