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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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The impact of inflation between different households
In high inflationary times, some experience deflation whilst others see huge increases. How does this affect your brands?
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The grocery market in Ukraine
The Ukraine FMCG market remains in growth due to very significant price inflation. But consumption is down and, not surprisingly, there is less shopping around.
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24 November 2022
Session A: (Un)intended spillovers of green government policies
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Governments are installing different regulations to decrease the use of single-use plastic bags. Are such actions only effective within the realm of plastic bags, or do they also ‘spill-over’ onto other products?
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Session B: How marketing should (not) change in recessions
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Expect a set of actionable recommendations on how to wisely adjust your marketing spend.
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29 November 2022
Coping and cutting: behaviour change in times of instability
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Consumer confidence keeps plunging as economic stress continues to rise. Over 60% of European shoppers are feeling the squeeze. So how does this reflect on shopping behaviours? What learnings are there for businesses, and more importantly what actions can they take?
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30 November 2022
Under Pressure: What marketers need to know now for strategic planning
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We build on new findings from KANTAR's Global Issues Barometer study and new analysis of Kantar data to help marketers prepare for 2023 with confidence.
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8 December 2022
Bringing the 2023 Consumer into Focus
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In GfK Consumer Life’s 2023 Outlook session, we’ll discuss the concerns, movements and ideas shaping today’s consumers, and help you understand what people will likely be thinking and wanting in the year ahead.
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GfK - CMO Council Report
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The high-velocity data marketer - Meeting disruption with insights at speed
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This study by the Chief Marketing Officer Council (CMOC), in partnership with GfK, takes a close look at high-velocity data marketing capabilities and how to achieve them. We examine what marketers are planning over the next 12 months, what hurdles lie in the way, what capabilities gaps exist between the top and bottom performers, and what are the regional differences.
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KANTAR - Inflation Report South-East Asia
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How does inflation impact FMCG shoppers in SEA?
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Inflation is rising in South East Asia (SEA) and shoppers are starting to feel the pinch. We’re already seeing changes in behaviour across the region as shoppers - particularly those on low incomes - adapt as their household budgets are increasingly squeezed by rising prices. Read the Inflation Playbook SEA edition to learn how FMCG shoppers’ behaviour changes, and how brands should react to it.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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