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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Private Label value shares are rising due to three main factors
More than half the rise in PL value share is due to much higher than average price rises. Nearly a fifth of the increase comes from a growing Discounter sector with its high PL shares. And finally just over a quarter is down to shoppers moving from brands in other retailers.
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Although inflation is driving strong FMCG values, we are now seeing weakness in volumes for the first time in Western Europe since the pandemic.
More than half of the product categories are in decline vs Q1 2019.
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Discounters are still increasing in importance and is one in which brands should try and play.
But how and with which brands?
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Discounter value shares are back on a growth path driven by increased store numbers and higher-than-average price increases.
But how is this reflected in the numbers of shoppers and what they are buying?
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The online channel for FMCG continues to become more ‘mainstream’ in terms of shopper behaviour and it is a strong channel for brands.
An important long-run consideration bearing in mind the current down-trading.
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The New Consumer Normal
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In this session Richard Herbert shared the most recent developments in grocery buying across the globe. Two pandemic years and more than one year of much higher than usual inflation in most countries certainly did change behaviours – but how much really and how persistent? Richard provided an appraisal of the grocery landscape at the start of 2023 and showed what has and what has not changed over the past five years.
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Understanding Retailer Growth
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Fueled by our massive BG20 database – covering household choices in more than 80 categories across 30 countries over ten+ years – we shift our perspective: After sharing 100s of insights regarding the growth of brands our 2023 focus is retailer growth. We shared preliminary learnings how retailers are able to grow their category share – and then solicit feedback which questions the audience would like us to investigate in more depth.
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KANTAR'S BRAND FOOTPRINT 2023
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KANTAR
Kantar’s Brand Footprint
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Ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.
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GfK
How to preserve brand loyalty in FMCG despite falling consumer confidence
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For most brands, customer loyalty has been one of the casualties of the cost-of-living crisis. However, for some fast-moving consumer goods (FMCG) categories, channels and products, customers are proving sticky despite low consumer confidence.
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Understanding why will help businesses adjust their marketing tactics to appeal to shoppers and preserve brand loyalty during 2023 and beyond.
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KANTAR
Analytics Live
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Curating Meaningful Data to Shape Valuable, Future-Fit Brands
in an uncertain world, how can brands stimulate long term brand creation to ensure that they are future fit and shielded against price shock and volatility?
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KANTAR BRANDZ
2023 Most Valuable Global Brands - The Four Biggest Challenges for Brands in 2023
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Join Kantar experts as they present the evidence for investing in strategies that differentiate, protect value, and advance sustainability credentials to connect more closely with customers.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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GfK OUT OF HOME NEWSLETTER
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GfK
Retail gastronomy back on track for success in 2023
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Average sales growth is over 9%, however, growth is driven to a considerable extent by price 2 developments.
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GfK
Behaviour Change
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FMCG in 2023 - Between rational shopping and emotional messaging The white paper is based on two recent surveys conducted in 15 European countries.
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