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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Discounters are growing, but not only for the reasons you may expect
Discounter shares are growing much more in value than volume due to two main factors.
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Volume growth is hard to come by in Western Europe
Over 4 years more than half of all categories experience a decline, with even more categories shrinking in the past year. More (vs 4 years ago)/less (vs last year) work from home shows its impact.
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Examining the price distance between national brands (NB) and Private Labels (PL)
Excessive NB pricing will push shoppers to PL (a move which we know is difficult to reverse), while too small a price difference may undermine the equity of a brand and reduce margins required for maintaining this equity.
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Examining the price distance between national brands (NB) and Private Labels (PL)
Excessive NB pricing will push shoppers to PL (a move which we know is difficult to reverse), while too small a price difference may undermine the equity of a brand and reduce margins required for maintaining this equity.
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The latest, Q1 2023 edition of Europanel's Global FMCG Barometer is out!
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99 pages on value and volume trends, on the impact of price on consumer choice, changes in the number of buyers, shopping frequency and basket size.
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GfK INFOGRAPHIC
Europe’s sustainability focus is fighting back
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Explore headline findings from our quarterly Sustainability Index, tracking consumers' eco-spending intentions across France, Germany, Italy, and the UK.
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EUROPANEL BG20
How regulatory focus explains brand sales price response asymmetry
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How can price promotions increase long-term sales if consumers are loss averse, i.e. are more upset with the return to regular price than they are pleased with the promotion?
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Professor Koen Pauwels
Northeastern University, Boston
Date: June 15, 2023 – 13:00 CET (12:00 GMT)
Duration: 60 minutes
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GfK
Behavior Change Way out of the permacrisis
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Delve deeper into the categories most at risk during the ongoing crisis. Learn about the shifting focus from stockpiling and premiumization to planning, frugality, and concerns about prices. The presenters analyze the changing dynamics of consumer concerns over time, highlighting the rise of environmental and mental health concerns alongside economic worries.
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Get insights into the financial struggles faced by shoppers across Europe increasingly adopting a "less for less" mindset, prioritizing needs over wants and being more price-oriented.
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KANTAR
Charting the course through omnichannel waves
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Winning Omnichannel 2023: KANTAR's annual guide to the global FMCG landscape
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GfK
A fresh look at Gen Z and Millennials
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Stay up-to-date with trends and insights around these key generations so you can make the right strategic decisions.
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KANTAR
Brand resilience in a high-pressure environment
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Cannes catalysts - 10 sparks of insight plus the list of the most resilient FMCG Brands of the year 2022
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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