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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Focus on innovation... with some recent FMCG developments and "Who Cares? Who Does?" findings
Based on a very large number of launches we shed some light on a category’s role in launch activity, the importance of the parent brand or launch pricing.
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A closer look at new products
Category variations in brands’ contribution to new product activity, launch price premia relative to their parent brand and the distribution they can expect to gain.
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A headline from the recently launched "Who Cares? Who Does? 2023" report.
Globally, 3 out of 5 shoppers agree that the greatest barrier to purchasing sustainable products is price.
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Turbulent FMCG value development in Western Europe
Value lags behind inflation because of volume drops and downtrading.
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Who Cares? Who Does? 2023 study
5 years, 5 learnings from Europe
Despite significant challenges, eco-consciousness has proven remarkably resilient in Europe. In our 5th annual ‘Who Cares? Who Does?’ report, we delved into the changing landscape of key environmental concerns and actions during these crises, exploring their expanding connections to societal issues.
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Please have a look at the 5 key learnings that we identified here.
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Listen to the WCWD 2023 webinar by CPS GfK
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Read the WCWD 2023 report summary by KANTAR
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WEBINAR
Curating Meaningful Data for Strong, Sustainable Positioning that Drives Brand Growth
Wednesday, 15 NOV 2023
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What are the right sustainability programs companies should focus on? And how should they measure their success?
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Join KANTAR's webinar on November 15 and learn how Sustainability initiatives enable brands to contribute to society while strengthening brand equity and influencing consumers’ purchasing decisions.
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FMCG in 2023: Behavior Change
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The past few years witnessed soaring prices and a rising inflation rate that impacted FMCG retailers and their loyal shoppers across Europe. With no clear end in sight, additional budget squeezes are on the horizon. CPS GfK's Behavior Change white paper delves into consumer sentiments in 2023, and explores which FMCG categories, brands and products might face setbacks due to adjusted household spending – unless these retail brands can maintain a strong connection with their shoppers.
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How FMCG in Mainland China will perform in the post-Covid era
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Mainland China’s FMCG market has faced a number of challenges over the last three years due to the Covid pandemic, which resulted in a significant slowdown in the pace of growth. In 2019, FMCG was experiencing a robust annual growth rate of over 5% but this had more than halved by 2022. Now that life has returned to normal, how do we expect the market to perform?
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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