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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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How is inflation affecting the take-home Grocery market?
Discounters are gaining share but due to store openings and higher price rises than the market.
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Wide variation in inflation experienced by households
Income level, category balance, spending more on PL and Discounters - these are all impacting the inflation experience of the households.
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Brand equity and business cycles
Major takeaways for national brands and their managers
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Cyclical innovation by brands
We compared the new product launch activity of 13,040 national brands in 2018 and 2020 covering 8 countries across about 90 categories.
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National brand innovation and market share
How does national brand innovation impact market share and penetration?
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Global FMCG Barometer, Q3 2022
The latest edition of Europanel's Global FMCG Barometer is out!
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99 pages on value and volume trends, on the impact of price on consumer choice, changes in the number of buyers, shopping frequency and basket size.
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February 1, 2023
Ambition & Action
Kantar will provide you with the knowledge and the unique data you need to be bolder and braver in addressing issues such as climate change, social justice, waste and inclusion.
Session topics include:
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News from our shopper panels in consumer goods and fashion, revealing what people are looking for and how brands can remove barriers;
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A conversation with a senior sustainability representative from Coca-Cola about the company’s journey towards ambition and action;
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The seven principles of Inclusion marketing;
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Designing for a waste-free future; and
The latest insights and implications from our global data.
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Kantar’s experts will deliver a series of webinars – timed to be convenient for every time zone – so you can select the content which is most relevant to you and your business. All webinars will have subtitles in English.
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January 3, 2023
Consumer Outlook 2023
In GfK Consumer Life’s 2023 Outlook session, we’ll discuss the concerns, movements and ideas shaping today’s consumers, and help you understand what people will likely be thinking and wanting in the year ahead. It's the recording of a conversation including questions on:
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The consumer mood and mindset heading into 2023
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What to expect from shoppers – and what they’ll demand from you
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Evolving feelings about and use of social media and other platforms
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ESG in everyday lives and decision making
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Globalization of everything – from information to buying
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KANTAR: The shopper behaviour data that explains 2022
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Consumers have had to react to huge changes in the world this year and that has transformed how they shop and what they buy.
Please check the short video too!
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GfK: Unleash your business potential with branding
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By viewing a brand only as a function of marketing, companies are limiting its value.
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KANTAR: FMCG in Mainland China remains volatile – but with clear signs of hope for 2023
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Ongoing pandemic challenges drive growth in the O2O channel, while consumers focus on trading up, stocking up, and seeking value.
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GfK: Green ambitions, golden opportunities
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The latest white paper on FMCG sustainability trends on times of uncertainty.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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