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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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This week we update the grocery market trends in Ukraine.
Our GfK colleagues there continue to resist and maintain operations in agreement with panel members. We can now share the latest trends up to the end of 2022.
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Shopping frequency is back to ‘normal’ and shopping around has resumed as Discounters return to share growth.
And which channels are most impacted by that return to growth and renewed shopping around?
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This week we turn to Discounters – how they are growing and why.
Discounter share growth is not related to price inflation by category.
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Private Label is growing in value share in the big countries in Western Europe
Which factors are driving this share increase? And is the increase selective by product category?
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GFK: OUT-OF-HOME NEWSLETTER
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Growth from Knowledge
Despite the recovery, the number of guests remains low
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Introducing the latest edition of our partner's OOH newsletter.
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KANTAR: INSIGHTS FROM THE EAST
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Get more inspiration
FMCG in Mainland China is set for steady recovery in 2023
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Governments have pledged measures to create more incentives to spend and new consumption occasions. We can already see evidence in Worldpanel’s weekly purchase barometer report of a fast recovery of consumers’ FMCG purchasing within major cities.
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Get more inspiration
Inflation is changing consumer priorities and FMCG spend in the UAE
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People are shopping less often, but spending more, and the gap between the two widened throughout 2022.
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Get more inspiration
5 key factors influencing Vietnam’s FMCG market in 2023
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Vietnam’s consumer market is evolving rapidly, with new channel and technology players, more sophisticated shopper preferences and new product launches.
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Get it right
Reinventing segmentation to drive long-term brand growth
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Targeting that looks beyond the low-hanging fruit
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KANTAR WEBINAR
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Wednesday, 3pm, March 15, 2023
Curating Meaningful Data to Maximise the Value of Every Customer Relationship
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As more people practice cautious consumerism, how can brands leverage, and interpret all their available data to create a truly 360 view of customer needs, aspirations and buying behaviour to maximise ROI?
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GfK video
Human vs AI - Can ChatGPT outsmart a CMO?
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The video features a top CMO discussing the impact of AI on marketing, including the role of ChatGPT. See how technology is shaping the industry and what it means for the future of marketing.
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Topics: brand's purpose, sustainability, what data do marketers need and how frequently, and the role of technology in modern marketing.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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