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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Online shares of FMCG in the big countries in Western Europe have stabilised but how is the channel developing more generally?
Shares, shopper numbers, shopping frequency?
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Retailer Category Shares vary a lot
Key to understand where there is more or less room for growth
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Components of Retailer Category Share
Reach matters more than frequency and spend per occasion
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In the fight for market share, buyer numbers remain the key.
Continued investment in new products is a major underlying factor in buyer growth and the big brands have a significant role to play.
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How category PL shares have fared in the past ten years
In one third of all categories, brands have recaptured share
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Shoppers are getting a wider experience of Private Label products
Brands must continue to invest to counter the threat but driving this agenda has pitfalls for retailers.
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The main Food and Beverage ‘super-categories’ continue to perform well compared with pre-pandemic
A wide range of categories in 2022 were well ahead of 2019 values
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Thursday, 12pm GMT, 1 pm CET May 25, 2023
The New Consumer Normal
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In this session Richard Herbert will share the most recent developments in grocery buying across the globe. Two pandemic years and more than one year of much higher than usual inflation in most countries certainly did change behaviors – but how much really and how persistent? Richard will provide an appraisal of the grocery landscape at the start of 2023 and show what has and what has not changed over the past five years.
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Understanding Retailer Growth
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Fueled by our massive BG20 database – covering household choices in more than 80 categories across 30 countries over ten+ years – we shift our perspective: After sharing 100s of insights regarding the growth of brands our 2023 focus is retailer growth. We will share preliminary learnings how retailers are able to grow their category share – and then solicit feedback which questions the audience would like us to investigate in more depth.
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HOW THE WORLD EATS & DRINKS
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KANTAR
Appetite for Growth
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Why do we eat what we eat, and drink what we drink? The answer to that question depends on the context – where we are, who we're with, the time of day, and the pressures of time and price. Worldpanel experts have conducted an exclusive multi-country analysis, identifying a series of pathways to unlock insights into this contextual consumption.
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KANTAR
Ex Oriente Lux
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The video features a top CMO discussing the impact of AI on marketing, including the role of ChatGPT. See how technology is shaping the industry and what it means for the future of marketing.
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Topics: brand's purpose, sustainability, what data do marketers need and how frequently, and the role of technology in modern marketing.
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GfK
The marketers' secret to everlasting growth
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Segmentation repurposed and revitalised
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GFK: OUT-OF-HOME NEWSLETTER
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Growth from Knowledge
Spring arrives and tempts us to dine outside
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However, the cautious spring awakening is reflected in spending in the out-of-home market.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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EUROPANEL
E-commerce overview
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Now also including data from India!
Which markets have shown strong progression in 2022, and which have seen e-Commerce penetration settle down in 2022 (but still higher than in 2019)
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KANTAR OMNICHANNEL
Inflated expectations – the FMCG mirage unmasked.
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Channel changes and the impact of inflation on the FMCG industry. The webinar was held on 4 May 2023, featuring insights from Worldpanel’s latest Omnichannel report.
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