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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Coming this autumn: Who Cares? Who Does? 2024
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For the first time, find out how both health and sustainability are affecting shopper choices.
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How will you maximise health and sustainability opportunities within your market and category?
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Unique insights that help you:
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- Learn your market's maturity
- Develop your targeting
- Quantify your opportunity
- Build your go to market plan
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Private Label performance over five years
The contribution of high vs low PL share categories
Private Label (PL) shares up by 3% | Country Patterns Vary | Where PL is strong growth is higher
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Category pack size trends and pack size differences between National Brands and Private Labels
Our Europanel BG20 initiative contains data for the pack size of each SKU that is available in a category (“On offer”) and each individual purchase (“Bought”).
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A spotlight on promotions
Academic learnings about their effectiveness during events and the impact of a “Promotion-Free World”
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FMCG in Western Europe
Easing inflation results in both a positive impact on volumes and downward pressure on value across all 3 super-categories
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Sport events and marketing effectiveness
Which categories are increasing their spend most during events? Are these efforts more or less effective than in non-event times?
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NEW EUROPANEL ONLINE TRAINING
Develop your team's understanding Laws of Growth in the context of category management.
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Europanel's new "HOW BRANDS GROW" training is structured around the Golden Rules related to brand growth. It features real data examples, interactive learning and exercises, and downloadable tips on how to implement the theory. The course takes approximately 40 minutes to complete.
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The course is available online, making it convenient for international teams working in different locations, while team leaders/managers have visibility of who has taken the course and which questions they found challenging.
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To learn more about the "HOW BRANDS GROW" training course, please contact your Europanel representative or send an email to: understand@europanel.com
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CPS GfK: OOH Newsletter
Snacking in the Out-of-Home Market: A Trend for Fast-Food Lovers Too?
Small meals for those in-between hunger pangs are omnipresent. "The transformation of snacks into mini-meals signals a profound change in our everyday eating culture," writes Hanni Rützler from the zukunftsInstitut.
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Introducing the latest edition of our partner's OOH newsletter.
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+ LATEST BRAND FOOTPRINT PUBLICATIONS +
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CPS GfK/YouGov
Brand Footprint Europe 2024
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Rising above: How leadingbrands weather the storm
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The Brand Footprint Europe Report is part of the Global Brand Footprint series in partnership with Kantar Worldpanel,
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who initiated the comprehensive report well over a decade ago. The data is globally collected from 62 markets and
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five continents, analyzing more than 42,000 consumer brands and covering 76% of the global population.
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KANTAR
Brand Footprint Asia 2024
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Decoding brand choices in across Asia
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This year, we examine the brand choices of 11 Asian markets where we operate our consumer panels, covering 85% of the region’s GDP and more than 4,500 brands.
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KANTAR
How can you approach the CFO to argue for greater investment in your brand
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Learn to speak the language of the CFO in 900 words
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The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of a medium-sized pet food brand, knows well that she needs to translate her business’s ambition into focused brand objectives for her marketing team...
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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