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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Our fourth entry on brand growth between 2019 and 2023
Momentum from growing share has become less common, especially for large brands.
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Who Cares? Who Does? Sustainability
Some highlights of our global sustainability survey 2024. Plastic waste is one of the top environmental concerns.
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Who Cares? Who Does? Health
Some highlights from our 2024 survey of 103,000 shoppers in 36 markets. Health is a major concern for many.
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Pricing and how it relates to winning share during Covid-19, inflation and recession
On average, winning brands have increased prices less than losers and less than Private Labels.
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YOUGOV
Healthy Snacking: A Trend with Great Growth Potential
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In our fast-paced world, eating habits are evolving rapidly. In the out-of-home market, we particularly observe a measurable shift towards smaller, health-oriented meals.
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A more flexible, time-saving, and mindful eating pattern is gradually replacing the traditional rhythm of three main meals a day. This trend, known as "Snackification," is primarily driven by iBrains and Millennials.
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FMCG Barometer Report
The full report is available to our subscribed clients using their login credentials.
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EUROPANEL
How loyalty programs influence consumer response to retailer crises
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Loyalty programs (LPs) remain popular among retailers, though they often fall short of the financial returns managers expect. However, LPs may prove their value during difficult times. Specifically, can LPs help retailers navigate a crisis?
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How cost of living impacts festive shopping in the EU
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This year, we’re unwrapping how the 2022-2023 cost of living crisis has reshaped Christmas shopping habits across Europe when compared with 2016-2019.
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