Europanel powered by Kantar and YouGov
Insights | Trends | Updates – December 2024

Europanel is the strategic partnership of consumer behaviour experts across the globe.

+ RECENT UPDATES +

Premium brands: how did they fare lately?

Premium brands: how did they fare lately?

Winners among premium brands focus on value, innovation and reach

Read more >>
Winning versus losing in tough times

Winning versus losing in tough times

Winners get more distribution, experience more loyalty and offer smaller pack sizes

Read more >>
Our final edition of 2024

Our final edition of 2024 focuses on yearly changes in reach and frequency for winning vs losing brands since 2020

Winners gain buyers – or are more successful in limiting churn

Read more >>

+ WEBINARS +

The 2025 Global Outlook:  Seeking a Return on ME

KANTAR

The 2025 Global Outlook: Seeking a Return on ME

Join the Global MONITOR team as KANTAR explores the biggest shifts in people’s values, attitudes and behaviors over the last several years. Across the globe, people are exhausted and frustrated with the current state of the world.
Best global brands 2025: Who won and why?

YOUGOV

Best global brands 2025: Who won and why?

Which brand has the strongest appeal for global consumers? Which made the biggest gains in each market in 2024? And which dominated key brand health metrics like Quality, Satisfaction and Reputation?

The latest, Q3 2024 edition of Europanel's Global FMCG Barometer is out!

90+ pages on value and volume trends, on the impact of price on consumer choice, changes in the number of buyers, shopping frequency and basket size.

Consumer Price Inflation >>
Consumer Confidence >>
Unemployment Rates >>
Monthly FMCG Trends >>


The full report is available to our subscribed clients using their login credentials.
FMCG Barometer
Learn more

+ LINKED IN HIGHLIGHTS +

Christmas 2024 insights

This year, we’re unwrapping how the 2022-2023 cost of living crisis has reshaped Christmas shopping habits across Europe when compared with 2016-2019.

Read more >>

Cookie Day 2024

Are you celebrating International Cookie Day today? While you enjoy your favourite crumbly treat, have a read about global cookie guzzling trends.

Read more >>
Top 3 Barriers to purchasing healthy packaged food and beverages

Top 3 Barriers to purchasing healthy packaged food and beverages

Shoppers often have the best intentions when it comes to making healthy food and beverage choices. So, what prevents them from following through?

Read more >>

Feel free to share this newsletter

Follow Europanel on LinkedIn
Follow Kantar on LinkedIn
Powered by Kantar and YouGov