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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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A Closer Look at Assortment Size.
Number of SKUs, its relationship to reach, category differences and how Private Labels play assortment size.
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Private Labels grow more than ever!
And Discounters appeal to all sociodemographics.
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Another set of results from our yearly Who Cares Who Does survey.
Focusing on shoppers‘ environmental concerns and actions: Packaging matters!
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Who Cares? Who Does? - Shoppers‘ environmental concerns and actions.
Some scientific insights which categories are more (or less) suited for sustainable positioning.
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CPS GfK: OOH Newsletter
Price explosion in the out-of-home market?
Overall, price increases at the turn of the year were more moderate than previously feared. In many cases, the average prices for popular products and dishes rose only slightly in January 2024 compared to December 2023 - in some cases, consumers even shopped at slightly lower prices in January. However, price increases for potato side dishes as well as bowls and salads were noticeably...
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Introducing the latest edition of our partner's OOH newsletter.
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KANTAR
Sustainable futures
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In this podcast the leaders of Kantar address the biggest issue of our age: sustainability.
Each episode will feature a frank discussion with an expert-designed to help you understand how marketing can engage consumer behaviour in driving the changes targeted to our planet's needs, and assess how brands and businesses need to adopt a more strategic approach towards sustainability at a time when many consumers are looking to big businesses to play their part in delivering a fairer, cleaner and more biodiverse environment.
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+ HEAR FROM THE LEADERS +
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CPS GfK
Trends in shopping behaviour: 2023 sees the tipping point
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European FMCG shoppers have adapted to the ongoing cost-of-living crisis, but opportunities for building brand value can still be uncovered.
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KANTAR
Fashion
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The sixth edition of Kantar’s Finding the Future series,
Your guide to the latest global trends. In this issue, we immerse ourselves into the world of fashion with a nod to the evolving context of consumer needs unearthed from our previous three reports.
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