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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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How big are the biggest brands? (Part 2)
Now, let's look at how a high vs a low Private Label share impacts the shares of large and small brands.
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How big are the biggest brands? (Part 1)
And Discounters appeal to all sociodemographics.
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How many new products are in FMCG?
In a typical category 1 in 5 SKUs is younger than 1 year
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Assortment size revisited
Last week we showed that the average SKU does more lifting for large brands than for small brands (i.e. the difference in reach is larger than the difference in assortment size for large vs. small brands). However...
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CPS GfK: OOH Newsletter
VAT increase: Favourable formats and categories currently have an advantage
Restaurant visits are a highlight of everyday life for many people. They offer good food, good company and the opportunity to gain valuable experiences.
However, spending in various areas of life is constantly increasing, which is why many people are increasingly looking for ways to save money. According to one of our surveys, 38% of respondents plan to save money in restaurants and catering. This area has the highest savings intention of all nine areas of expenditure surveyed.
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Introducing the latest edition of our partner's OOH newsletter.
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KANTAR
Sustainability - How to avoid your brand being inadvertently tarred with the 'greenwashing brush'
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Steering clear of the pitfalls of greenwashing to keep your brand marketing exciting, fulfilling & purposeful.
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KANTAR
Meaningfully different brands have a head start with AI
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The priority for a brand lies in achieving authenticity, consistency, and being meaningfully different to fuel brand growth.
We explore why meaningfully different brands have a head start with AI.
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YouGov & CPS GfK
Living consumer intelligence
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Visit YouGov - CPS GfK new joint website.
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The latest, Q4 2023 edition of
Europanel's Global FMCG
Barometer is out!
99 pages on value and volume trends, on the
impact of price on consumer choice, changes in
the number of buyers, shopping frequency and
basket size.
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