Monthly Roundup April 2024

Europanel is the strategic partnership of consumer behaviour experts across the globe.


POW 18

How brands are bought: An update of purchasing patterns in FMCG

Over the next few weeks we will look at a number of 'established concepts' in consumer buying, starting today with the leaky...

POW 17

The recently launched report: State of the Grocery Retail – Europe 2024

McKinsey, Eurocommerce, Europanel predicts.

POW 16

How launch activity has changed

A pre/post Covid-19 comparison.

POW 15

Brands’ launch activity, new products’ contribution to brand sales, and their price premia

Surprisingly, a relatively large number of Top 10 brands across 80+ categories have not launched a new product in the past year.

POW 14

How the past year compares to long-term trends with respect to FMCG value and volume

Value growth in most countries remains close to record years, apart from Japan, China and US.



CPS GfK: OOH Newsletter

Positive signs in the out-of-home market: Consumption in March raises hopes of recovery

The turn of the year is traditionally not an easy time for the out-of-home market, as high consumer spend during the festive period is often followed by a lean period at the beginning of the year. Many consumers watch their spending and refrain from their usual one or two restaurant visits. This year, the turn of the year was also characterised by further price increases across the board due to the withdrawal of the VAT reduction, which put an additional damper on consumer sentiment.

Introducing the latest edition of our partner's OOH newsletter.
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Linking the facts with opinions - added value of demographically representative panels

Reaching the people behind the data

Talk directly to panellists about their views, understand what shoppers think about your FMCG brand and category, and connect that to their real purchase!



We have continuous, long-term relationships with over 530,000 panellists who tell us what they buy. PanelVoice is your opportunity to speak to these same people to hear the why behind their choices.

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The ‘why’ behind the ‘buy’ customised shopper surveys on CPS GfK’s Consumer Panels.




Brand Footprint 2024: Decoding brand choices across the world

More than 42,000 brands across 62 countries examined to provide expert analysis of how brands are growing despite economic challenges for many households worldwide.
Why this webinar is unmissable:
  • Data and analysis from the latest Brand Footprint report produced annually by Worldpanel by Kantar
  • Discover the profound changes influencing consumer behaviour.
  • Understand the motivations driving consumers to switch brands, pivot to private labels, and alternately trade up or down, even as they navigate through economic uncertainties.
  • Be among the first to get a sneak peek at our hotly anticipated brand rankings and hot lists, which will highlight the winners and the challengers in this dynamic environment.
  • Case studies galore!
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FMCG Barometer Report

Trends since 2007

Consumer Price Inflation >>
Consumer Confidence >>
Unemployment Rates >>
Monthly FMCG Trends >>

The full report is available to our subscribed clients using their login credentials.
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