How are product categories faring in this period of high inflation?
Although values compared with 2021 do not reflect the rises in price, long term trends remain strong.
Whilst current beverages value trends are not strong they remain well ahead of pre-pandemic levels
Despite inflation, beverages value trends in Europe are not strong. BUT the context must be considered because we are comparing with record levels and long term growth is very healthy.
Like beverages, grocery value trends currently don’t reflect inflation
Grocery category values are currently down in Western Europe although stronger in Eastern Europe due to higher inflation. BUT long term all are well ahead of 2019 because we are still comparing with high levels in the last 2 years.
Household and personal care category values are not as strong long term as other grocery categories but inflation has been lower
Values for both these categories are ahead of pre-pandemic levels but not as much as foods and beverages. Lower inflation is the key factor and volumes (based on the Big 6 in Western Europe) are still strong.