Some of the questions we will aim to answer by analysing our massive household panel datasets covering 50+ countries and more than ten years of back data:

• How do shoppers cope with higher prices: downtrading, reducing consumption or shifting spend from other categories?
• Do we see any differences across categories and consumer segments?
• How does Private Label develop – do we see a similar leap as in past crises?
• What about choice of retailer?
• How does the financial squeeze that (some) households experience impact their priorities regarding healthy eating and sustainable choices?
• Are manufacturers that offer brands at different price points better insulated against the crisis?
• Innovations – do they also pay off in economic crises?

Expect 90 minutes of actionable insights by our BG20 experts as well as insights by consumer behaviour experts from GfK and Kantar Worldpanel