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Some of the questions we’re answering by analysing our massive household panel datasets covering 50+ countries and more than ten years of back data:
- How do shoppers cope with higher prices: downtrading, reducing consumption or shifting spend from other categories?
- Do we see any differences across categories and consumer segments?
- How does Private Label develop – do we see a similar leap as in past crises?
- What about choice of retailer?
- How does the financial squeeze that (some) households experience impact their priorities regarding healthy eating and sustainable choices?
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90 minutes of actionable insights by our BG20 experts as well as insights by consumer behaviour experts from GfK and Kantar Worldpanel
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