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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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We now look at 2022 as a whole and what has driven share rises.
This is set against a backdrop of volume strength for the FMCG market.
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Hero SKUs – Where are they?
Large food and beverage brands own the biggest SKUs.
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Bigger Brands – Bigger SKUs
SKU numbers alone do not explain the brand size
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Triggering the First Moment of Truth
Broad Visual Processing Increases Unplanned Spending
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FMCG online sales were boosted by the pandemic.
Discounters and Private Label have recently gained advantage from store openings and the current inflationary cycle. But what will these important parts of the market look like in 5 years time?
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Big brands in total over economic cycles are resilient but individually are not immune to decline.
How do some remain strong? Can losers recover?
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Number 1 brands are not immune to long-term decline irrespective of the economic situation
Over 14 years around 30% of No.1 brands are replaced by a competitor
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GfK Podcast: Consumer Life's 2023 Outlook
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The recent episode discusses the concerns, movements and ideas shaping today’s consumers, and helps you understand what people will likely be thinking and wanting in the year ahead.
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KANTAR WEBINAR
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Wednesday, 3pm, March 15, 2023
Curating Meaningful Data to Maximise the Value of Every Customer Relationship
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Consumers are concerned about personal finances amidst ongoing geopolitical tension, Covid-19 pandemic, recessionary environment, and high inflation. As more people practice cautious consumerism, how can brands leverage, and interpret all their available data to create a truly 360 view of customer needs, aspirations and buying behaviour to maximise ROI?
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Host: Ashish Jha, Head of Analytics Development, APAC, Kantar
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The latest, Q4 2022 edition of Europanel's Global FMCG Barometer is out!
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99 pages on value and volume trends, on the impact of price on consumer choice, changes in the number of buyers, shopping frequency and basket size.
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GfK INSIGHT
FMCG in 2023: Between rational shopping and emotional messaging
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This whitepaper takes a closer look at latest consumer sentiments, and resulting intentions and motivations for the near future: How will shoppers cope? If they need to cut their FMCG expenditures, which categories, brands and products will be losing out – and what are the implications for manufacturers and retail?
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KANTAR GUIDE
Modern Marketing Dilemmas
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In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins.
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• Where does performance marketing meet brand building?
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• What role does brand play in the consumer decision journey?
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• Is brand differentiation an effective way to reduce customer price sensitivity?
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• How should your brand react when prices are going up?
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• How can you prove marketing adds value to your brand?
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• How should marketers stand up to recession?
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• Is it still ok to talk about brand loyalty?
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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