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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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Brands must expect a certain number of buyers that stop buying a brand or the category from one year to the next.
The average Top 10 Brand loses 2 out of 3 buyers from one year to the next, whilst the average category loses 30% of its buyers.
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PL growth over the past five years has been modest compared to the beginning of the century
What is even more reassuring for brand manufacturers: Almost 50% of categories managed to win back share from Private Labels.
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Innovations (quantity, shares and type) across key Western European markets
How many innovations enter the market, and how truly innovative are they? How much do brands rely on the sales of their innovations?
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COMING SOON!
Who Cares? Who Does?
2023 report
Get ahead of the sustainability curve with our 5th Anniversary edition of Global Sustainability Insights featuring 35 countries.
Learn who cares and who does in 2023!
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Interested?
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You are invited to our exclusive webinars unveiling the latest Who Cares? Who Does? report.
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13 September 2023: KANTAR webinar
Eco-insights 2023: What consumers (really) want
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28 September 2023: GfK CPS webinar
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Why the permacrisis could mean good news for sustainability?
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TALKING ABOUT SUSTAINABILITY
MAA Industry Event: Sustainable Marketing 2030
Thursday, 14 September 2023
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Kantar in partnership with the WFA have co-launched this initiative which defines what it takes for marketing to become fit for a sustainable future. The key lies in advocating for and adopting circular principles in every aspect of the discipline.
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They developed a framework comprised of five levers: sustainability first, radical innovation, transformative relationships, creativity into action and value redefined. This was designed to reimagine marketing’s role within the business and in society, to help make marketing part of the solution.
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GFK Consumer Panel Service
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Helping you shape your business strategies with a 360-degree view of your shoppers
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Have a look at their new website and follow the LinkedIn profile launched in August 2023.
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FMCG Barometer Report
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The full report is available to our subscribed clients using their login credentials.
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Please feel free to share.
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