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Europanel is the strategic partnership of consumer behaviour experts across the globe.
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How successful are National Brands and Private Labels if their prices differ a little vs a lot?
Economic theory would suggest that National Brands have a tougher time in categories where they are relatively more...
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1 in 3 Top 10 National Brands in a category charges more than twice the price of Private Labels
In total, the top 10 National Brands own a share of just over 50% in the average category.
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Majority feel governments and manufacturers should be in a prime position to limit environmental damage
They also doubt whether companies are genuine when communicating environmental efforts.
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Promotion-specific differences between frequent and infrequent categories and between large and small brands.
Small brands promo dependence is much higher than for large brands.
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KANTAR
OOH reclaims more lost occasions to boost snacks and drinks market
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Away from home growth is driven by volume, not price inflation, especially in coffee and biscuits.
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CPS GfK: OOH Newsletter
A "fateful year" for the out-of-home market?
The news in the trade press on the VAT increase in the out-of-home market is coming thick and fast. There is hardly an industry medium that does not discuss the impending consequences of the VAT increase for the out-of-home market. gvpraxis even quotes the new chairman of the Dehoga catering department as asking whether 2024 could be a fateful year for the industry.
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Introducing the latest edition of our partner's OOH newsletter.
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CPS GfK
Trends in shopping behaviour: 2023 sees the tipping point
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European FMCG shoppers have adapted to the ongoing cost-of-living crisis, but opportunities for building brand value can still be uncovered.
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KANTAR
Marketing trends 2024
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Marketing Trends 2024 have been sourced from across Kantar. KANTAR looks at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
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+ KANTAR'S GLOBAL CONFERENCE +
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Making Sustainability Real
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Is marketing doing enough to future-proof brands and help people live sustainably?
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- The Big Debate: Does sustainability pay off for brands?
- The sustainability value case for brands.
- Is sustainability a hygiene factor or a game-changer?
- Building sustainable brands in culture.
- How greenwashing hinders change, and what you can do about it.
- Brand Inclusion in the age of polarization.
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