|
|
Europanel is the strategic partnership of consumer behaviour experts across the globe.
|
|
|
|
|
|
|
Innovation: New product launches are much more frequent in categories with high levels of penetration and high purchasing frequency
Launches that are truly different from existing category offerings are more likely to be branded than your average launch.
|
|
|
|
|
|
Focus on innovation survival rates
While companies launching new products may have unrealistic expectations hoping these launches stay on the market forever, anecdotal stories reporting that a majority of launches disappear quickly tend to be vastly exaggerated.
|
|
|
|
|
|
Winning and losing brands for the period of 2018 to 2021
Metrics from a couple of years before the pandemic right into its peak.
|
|
|
|
|
|
How does shopper purchase frequency of brands stack up against their purchase frequency of categories?
And how much does frequency differ between brands that vary in terms of penetration?
|
|
|
|
|
|
Being a dominant brand today is a good predictor of still being dominant five years later – but no guarantee.
Performance of leading brands between 2016 and 2021
|
|
|
|
|
|
|
EUROPANEL BG20
How regulatory focus explains brand sales price response asymmetry
|
How can price promotions increase long-term sales if consumers are loss averse, i.e. are more upset with the return to regular price than they are pleased with the promotion?
|
Aras Alkiş, Koen Pauwels, Berk Ataman
|
|
|
|
|
|
|
|
|
FMCG Barometer Report
|
The full report is available to our subscribed clients using their login credentials.
|
|
|
|
|
|
|
|
Brand Footprint - Asia 2023 released!
|
- Asian consumers' reaction to post-Covid reopening and inflation: A detailed exploration of how Asian consumers have adapted and responded to the changing landscape, particularly post-pandemic reopening and inflationary pressures.
- Global vs Local vs Super vs Small Brands: An engaging comparative analysis, shedding light on which types of brands are succeeding in this dynamic market.
- The most chosen FMCG brands in Asia and local winners in 11 markets: An enumeration of the top FMCG brands that have been able to capture the hearts and wallets of Asian consumers, with special focus on the local victors in each market.
|
|
|
|
|
|
|
Brand Footprint - LatAm 2023 released!
|
|
In the 11 years since we launched the Brand Footprint ranking, The Top 25 most chosen LatAm brands have grown their Consumer Reach Points (CRPs) year after year despite the pandemic, the war in Europe, and civil unrest in Ecuador, Panama and Peru. However, inflation is taking its toll. In 2022, for the first time, the total number of CRPs has declined by 2.4% according to this year's LatAm Brand Footprint report.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
