Join 5 Insights Webinars in 2015
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Why brands and the economy grow
Richard Herbert and Oliver Koll will share results from our ongoing research initiative on Brand Growth (BG20) and latest developments in the FMCG sector (the Barometer). Please save these dates, starting time 1300CET / 1200GMT. Session 1: April 22 – click here to add to your calendar Session 2: June 24 – click here to add to your calendar Session 3: Oct 21 – click here to add to your calendar |
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Business Challenges
In this format we ask a marketing academic to share latest research on an FMCG-relevant topic. These talks are intended to be thought-provoking and to challenge your beliefs regarding shopper behavior and effective marketing strategies and tactics. Please save these dates, starting time 1300CET / 1200GMT. Session 1: Professor Koen Pauwels from Ozyegin University in Istanbul will present his research on how the relationship between price and quality impacts buyer behavior, differentiation and marketing strategy. April 8: Click here to add to your calendar Session 2: Professor Barbara Deleersnyder from Tilburg University in Istanbul discusses characteristics of innovations which make them likely candidates of copycatting by Private Labels and what manufacturers can do to reduce this risk effectively. June 10: Click here to add to your calendar |
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