Join 5 Insights Webinars in 2015

Posted by Lisa White on Apr 01, 2015

 

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Why brands and the economy grow

 

Richard Herbert and Oliver Koll will share results from our ongoing research initiative on Brand Growth (BG20) and latest developments in the FMCG sector (the Barometer).

Please save these dates, starting time 1300CET / 1200GMT.

Session 1April 22 – click here to add to your calendar

Session 2June 24 – click here to add to your calendar

Session 3Oct 21 – click here to add to your calendar

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Business Challenges

 

In this format we ask a marketing academic to share latest research on an FMCG-relevant topic. These talks are intended to be thought-provoking and to challenge your beliefs regarding shopper behavior and effective marketing strategies and tactics.

Please save these dates, starting time 1300CET / 1200GMT.

Session 1: Professor Koen Pauwels from Ozyegin University in Istanbul will present his research on how the relationship between price and quality impacts buyer behavior, differentiation and marketing strategy.

April 8: Click here to add to your calendar

Session 2: Professor Barbara Deleersnyder from Tilburg University in Istanbul discusses characteristics of innovations which make them likely candidates of copycatting by Private Labels and what manufacturers can do to reduce this risk effectively.

June 10: Click here to add to your calendar

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