It may start feeling like groundhog day: In 2013 across Europe, we see Private Labels increase their shares by about half a percentage point.
Over the past seven years Private Labels in Western Europe have grown by about half a percentage point per year. This average hides some big country differences:
• Stable in the UK (although at high levels)
• Growth strongest in NL and Spain (1.3% per year), followed by Italy and Poland, lower in France and Germany
Comparing to other regions, we find similar growth rates in the US (+3.2% over the same period, now at 19.4%) and still no major inroads in most of Asia and LatAm (where PL command about 1% share).