Eco-Actives and Eco-Consideres growth

Posted by Filipa Silverio on Oct 06, 2020

This week we look at the importance of the rapidly growing Eco-Active and Eco-Considerer shopper segments and how their attitudes are reflected in their purchasing choices. How are your brands doing with these groups?

In addition, a brief update on the latest FMCG trends as new Covid-related restrictions are being re-introduced.

  1. Eco-Actives are at the front of this charge and their attitudes are determining which products and brands they choose and which ones they reject.
  2. 70% of Eco-Actives have stopped buying products because of their environmental impact – and this behaviour is also being seen in Eco-Considerers with 60% changing choices. How are your brands doing?
  3. There are a number of trends in the market going back to lockdown features of growth and online but these are tentative at this stage. Meanwhile the prior trends for shopping frequency, product and retailer choice continue.