The importance of getting as many buyers as possible
Last week’s edition analysed what drives successful new products, based on 60000 new products in 3 countries. This week we look at the benchmarks, again highlighting the importance of getting as many buyers as possible.
On average top selling new products reach 3% trial in the first year – six times the average for all new introductions
This benchmark compares the 1000 highest value new products with all new products launched in each country. It varies considerably dependent on country, as can be seen here, and on type of category – especially how often a category is bought.
On average top selling new products get a 35% repeat rate in the first year – double the average for all new introductions
This benchmark compares the 1000 highest value new products with all new products launched in each country. It varies considerably dependent on country and on type of category – especially how often a category is bought.
On average top selling new products are bought 1.5 times in the first year – only 7% more often than the average for all new introductions
This benchmark compares the 1000 highest value new products with all new products launched in each country. It varies significantly by country and by type of category – especially how often a category is bought.
