Sustainable shopping matters to many consumers.
While some actions are at their own discretion, a majority feels governments and manufacturers should be in a prime position to limit environmental damage. They also doubt whether companies are genuine when communicating environmental efforts.
Governments are seen to be most responsible when needing to limit environmental damage
40% of shoppers feel that governments can make the biggest impact on the environment. As a close second 1 in 3 shoppers believes manufacturers are in the best position to limit environmental damage.
Retailers have a big opportunity to prove that they, too, can make a positive impact.
Are your eco claims genuine? Shoppers suspect foul play
Almost 6 out of 10 global shoppers feel that companies care about profits only and use empty eco claims. Trust in brands truly caring about sustainability seems limited, offering differentiation potential for those that genuinely care and can credibly prove their claims. Avoid taking your sustainable updates lightly – shoppers are sceptical.
To reduce waste consumers focus on correct storage, expiration dates and using leftovers
The Top 3 areas global shoppers always and frequently focus on to reduce waste are all food related. Manufacturers and retailers should help shoppers improve their efforts regarding food waste reduction. What are your recommendations on how to better store food to keep fresh or avoid leftovers?
