Posted by Filipa Silverio on Sep 10, 2020
This week we continue with our environmental theme, and the role and huge implications for manufacturers.
We also provide a new update on FMCG trends globally with the reminder for planning that this year’s business levels are unlikely to be matched next year.
- Around two-thirds of shoppers want to see and buy from companies with genuine concern and with effective solutions.
- This shows how personal this is and that purchasing decisions are being taken as a result. The equivalent percentages for the growing Eco-Active segment are a huge 63% and 69% respectively.
- Although growth has eased, it remains significant but bear in mind that it is unlikely that these levels will be matched in 2021 especially in the March to June period.