Pricing and environmental concern
This week we continue the themes from last week – firstly some key considerations on pricing; secondly environmental concern; and thirdly the latest FMCG trends:
1. Over the last couple of weeks we have looked at the difficulty in getting price rises in times of recession. This paper summarises some important considerations when looking at price changes within the specific competitive situation for the brand.
2. Last year we found that large numbers of shoppers did little to reduce their environmental footprint especially those under 25 years old. Will this year’s survey show that Covid-19 and the climate change debate has changed these behaviours – for the better or not?
3. Looking at FMCG trends into late May and early June, we still see that the market has benefitted significantly in countries where out-of-home consumption was relatively higher before Covid-19. We also continue to see lower shopping frequency and increases for online and proximity stores.