How few people can name an individual brand that does a good job for the environment

Posted by Filipa Silverio on Jan 12, 2021

This week’s 3 items look at: how few people can name an individual brand that does a good job for the environment; a recent question about the level and contribution of new products and the latest estimates for FMCG volume development at the end of 2020.

 

  1. Just 22% of shoppers can name a brand that is doing a good environmental job. Very few individual brands stand out; even the most named brand is only picked by 5% of the population, and this falls to 2% for the 5th most named brand. None of these are big multinationals where the highest is 1 in 200.
  2. New product development is a key asset towards brand growth and on average accounts globally for nearly 20% of sales. Renovations dominate but innovations are much more valuable.
  3. Based on first results for December, it looks as though W Europe and USA will end up 9% higher in volume in 2020 vs 2019. The lockdowns at the end of the year have again led to more in-home consumption.