The opportunity to close the gap between shoppers wanting to act sustainably

This week we look at: the opportunity to close the gap between shoppers wanting to act sustainably and their ability to act; how Discounters have fared during the pandemic and the continued importance of penetration in driving sales this year.

1. People are finding it difficult to follow through… a gap between desire and action… and this is a huge monetary opportunity everywhere.
2. With one exception – Poland – but online shopping, less shopping around and large basket sizes have not helped the channel.
3. Historically, there is a virtually perfect relationship between category purchasing and the number of category buyers. This relationship is even higher in 2020.