The first quarter of 2014 shows a relatively weak trend for FMCG volume sales partly due to different seasonal timings compared with 2014. Easter was later and will impact quarter 2 and in China, volumes did not reach the New Year peak seen in 2013.
Elsewhere however, there are stronger recent trends in the USA and in Latin America. The later Easter and a generally better economic background should help the market to bounce back in quarter 2.
Based on 14 ‘barometer’ countries: France, Germany, Italy, NL, Spain, UK, Poland, Russia, Brazil, Mexico, USA, China, India and Japan.