Financial uncertainty and value/volume growth
In 2014, FMCG companies were concerned that the recent period of financial uncertainty had led to a lack of volume growth in developed markets. This inspired these insights into the real ‘Hot or Not’ trends.
Even over a period of inflation and economic uncertainty, most categories show long term volume growth
In 2014, FMCG companies were concerned that the recent period of financial uncertainty had led to a lack of volume growth in developed markets, a removal of value by Private Labels and if value was up it was due to inflation. NOT TRUE – the majority of categories showed that growth had been achieved
Even over a period of inflation and economic uncertainty, all countries had many categories with long term volume growth
In 2014, FMCG companies were concerned about a lack of volume growth in the previous 6 years. Although the status differed by country, a large proportion of categories had achieved volume growth
Even over a period of inflation and economic uncertainty, added value categories thrived
From 2007 to 2013, many categories across all sectors achieved volume growth and especially those with added value. Declines were felt in more commoditised and lost usage categories (e.g. fewer baths, more beards, more efficient light bulbs).
