What are the effects of inflation so far?
What are the effects of inflation so far? Where is Private Label growing? Which categories are suffering the biggest price rises? How is the online channel developing?
Private label is starting to grow again this year and is increasing most in categories where it is already strong
In 2022 so far, the average PL share has risen to 33.5%. In the categories where its absolute share gains are greatest, its share is 47.3%. Cooking ingredients, paper products, tinned goods top the list. But there are also plenty of categories with lower PL shares and high growth – continued brand investment is shown to be key.
Categories with the highest price increases are fairly consistent across countries
Most categories with high price rises are similar across countries such as Oils, Pasta, Bar Soap, Butter, Margarine, Juices, Insecticides. But the extent of price increases in a category does not correlate with Private Label share gains.
Online shares of FMCG continue to be stable so far in 2022
Since the peaks over lockdown and early 2021, there has been no further growth for online FMCG shares in Europe.
