Innovation performance

Posted by Filipa Silverio on Mar 30, 2021

Many studies on new products show that true innovations perform the best in themselves and towards the overall business.

This study highlights a nuance that launches which were neither minor nor sufficiently ‘new’ were by far the worst performers – with not enough benefits to justify the price and risk.

 

  1. Many studies on new products show that true innovations perform the best in themselves and towards the overall business.
    This study highlights a nuance that launches which were neither minor nor sufficiently ‘new’ were by far the worst performers – with not enough benefits to justify the price and risk.
  2. Comparing the biggest share winners in 2020 vs 2019 with the biggest share losers, the number and performance of new product introductions from 2018 to 2020 was a big differentiator especially for ‘true innovations’.
  3. On average across the 6 main W European markets, online now accounts for over 7% share, higher than the peak in 2020.
    This is driven by 2 countries, Netherlands and UK, whereas other countries have not bettered the 2020 levels.