A Month in Retail 2017-11

Posted by europanel on Nov 01, 2017

This month’s global retail news


Kantar Worldpanel

Further recovery for China’s FMCG market

Kantar Worldpanel’s figures show that consumer spending on FMCG in China grew by 4.6% compared to the same period last year. This fact reveals an even stronger sign of recovery.

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Retail Week

Getting personal: Sephora, Shop Direct and John Lewis show what’s possible with personalisation 

Personalisation is still at a nascent stage, but it is already boosting business for retailers including Sephora, Shop Direct and Jack Wills. Personalisation has been one of the most-used words in retail over the past couple of years. However, it has now gone beyond a buzzword; personalisation is driving sales and profit growth.

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USA Today

Halloween spending projected to set record at $9.1B in the US 

According to the National Retail Federation, Halloween 2016 saw ghosts and goblins of all ages plunk down a record $8.4 billion for the occasion, a figure that is projected to rise a further 8.3 percent this year, to $9.1 billion — a growth rate far in excess of both US gross domestic product and overall retail.

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Marketing Week

Should your brand launch a youth sub-brand?

More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.

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