Retail Week
Getting personal: Sephora, Shop Direct and John Lewis show what’s possible with personalisation
Personalisation is still at a nascent stage, but it is already boosting business for retailers including Sephora, Shop Direct and Jack Wills. Personalisation has been one of the most-used words in retail over the past couple of years. However, it has now gone beyond a buzzword; personalisation is driving sales and profit growth.
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