A Month in Retail 2017-11
This month’s global retail news
Further recovery for China’s FMCG market
Kantar Worldpanel’s figures show that consumer spending on FMCG in China grew by 4.6% compared to the same period last year. This fact reveals an even stronger sign of recovery.
Should your brand launch a youth sub-brand?
More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.