A Month in Retail 2017-11
This month’s global retail news
| Kantar Worldpanel
Further recovery for China’s FMCG market Kantar Worldpanel’s figures show that consumer spending on FMCG in China grew by 4.6% compared to the same period last year. This fact reveals an even stronger sign of recovery. |
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| Retail Week
Getting personal: Sephora, Shop Direct and John Lewis show what’s possible with personalisation Personalisation is still at a nascent stage, but it is already boosting business for retailers including Sephora, Shop Direct and Jack Wills. Personalisation has been one of the most-used words in retail over the past couple of years. However, it has now gone beyond a buzzword; personalisation is driving sales and profit growth. |
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| USA Today
Halloween spending projected to set record at $9.1B in the US According to the National Retail Federation, Halloween 2016 saw ghosts and goblins of all ages plunk down a record $8.4 billion for the occasion, a figure that is projected to rise a further 8.3 percent this year, to $9.1 billion — a growth rate far in excess of both US gross domestic product and overall retail. |
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| Marketing Week
Should your brand launch a youth sub-brand? More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead. |
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