Join us for our upcoming Business Challenge Webinar
Wednesday 15.03.2017 at 13:00 (CET)
Experience shows that better data don’t always lead to better decisions. Some legacy FMCG companies struggle to compete with startups on innovation and consumer relevance, while others thrive. In the webinar, Prof. Koen Pauwels shows how our human decision biases may survive, and even thrive as data grows in volume, variety and velocity. He offers concrete suggestions on how to adapt lean startup thinking to large company realities and thus to turn better data into better decisions.
Koen Pauwels, Professor of Marketing at Ozyegin University in Istanbul
Register your attendance