Join us for our upcoming webinar
Wednesday 17.05.2017 at 13:00 (CEST)
In this webex we will answer two questions:
What’s new in Global FMCG Purchasing Behavior?
Drawing from insights provided by our global databases and retail and consumer experts we show latest developments regarding shopping behavior: frequency, retailer choice, prices paid, channel growth and decline and basket size.
What do we (want to) know about Brand Growth?
We will show recent learnings and work-in-progress based on our global BG20 initiative. Among the topics presented you will find learnings on drivers of penetration, how strongly occasions from new and retained buyers contribute to growth respectively or whether current strengths and weaknesses in terms of sociodemographics add more to a brand’s growth. We will also give sneak previews of some other topics currently investigated.
Richard Herbert, Global Insight Director, Europanel
Oliver Koll, Strategic Insights Consultant, Europanel
Register your attendance