Webex Registration 18.10.2017

Posted by europanel on Sep 19, 2017

Join us for our upcoming webinar

Wednesday 18.10.2017 at 13:00 (CEST)

Duration 60 minutes

Business Challenge: PRICE PROMOTIONS AND POPULAR EVENTS

Managers often use popular media events, such as the Olympics or international soccer championships, to advertise their brands more heavily. But can (and do) manufacturers and retailers also capitalize on these events to enhance the effectiveness of their price promotions? We empirically examined whether price promotions are more or less effective around popular events than in non-event times, for what kind of brands this is the case, and what other factors drive such differential promotion effectiveness.

Presenter

Barbara Deleersnyder
Professor of Marketing
Tilburg University

 

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Europanel Webinar 2017-10-18
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