Posted by europanel on Mar 12, 2018
Join us for our upcoming webinar
Wednesday 11.04.2018 at 13:00 CET (GMT+2:00)
Duration 60 minutes
FMCG & Brand Growth – State, Drivers and Category Impact
In this webex we will:
- Share an overview of the FMCG developments globally in 2017 and highlight key differences between regions.
- Discuss and demonstrate how category frequency and time window chosen to measure behaviour impact KPIs.
Understanding these patterns is a prerequisite to allow a more nuanced understanding of how a brand performs.
- Share, based on the most recent global dataset, whether and how drivers of share growth differ between
three global regions: Western Europe & US, LatAm and Asia.