BG20 Webex 2018/01 – 11th April 2018

Posted by europanel on Mar 12, 2018

Join us for our upcoming webinar

Wednesday 11.04.2018 at 13:00 CET (GMT+2:00)

Duration 60 minutes



FMCG & Brand Growth – State, Drivers and Category Impact


In this webex we will:

  • Share an overview of the FMCG developments globally in 2017 and highlight key differences between regions.
  • Discuss and demonstrate how category frequency and time window chosen to measure behaviour impact KPIs.
    Understanding these patterns is a prerequisite to allow a more nuanced understanding of how a brand performs.
  • Share, based on the most recent global dataset, whether and how drivers of share growth differ between
    three global regions
    : Western Europe & US, LatAm and Asia.



Richard Herbert
Oliver Koll
Rob Wade


Register your attendance

Europanel Webinar 2018-04-11
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