BG20 Webex 2018/02 – 27th June2018

Posted by europanel on Jun 13, 2018

Join us for our upcoming webinar

Wednesday 27.06.2018 at 13:00 CET (GMT+2:00)

Duration 60 minutes

 

Topic:

FMCG & Brand Growth – E-Commerce, Shopper Segments and Brand Architecture

 

In this webex we will:

  • Share an overview of FMCG developments globally in Q1/2018 and how e-commerce has fared across the globe over the past five years.

  • Demonstrate how brand owners can benefit from a thorough understanding of purchase behaviour: We show the importance of global shopper segments across countries, their sociodemographic make-up and how they differ with respect to variety-seeking or brand preference.

  • Investigate the prevalence of brand structures (umbrella vs house of brands) in different markets and categories and share some first insights regarding their effectiveness.

 

Speakers

Richard Herbert
Oliver Koll
Filippos Kaliakatsos

 

Register your attendance

Europanel Webinar 2018-06-27

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