BG20 Webex 2018/02 – 27th June2018
Join us for our upcoming webinar
Wednesday 27.06.2018 at 13:00 CET (GMT+2:00)
Duration 60 minutes
Topic:
FMCG & Brand Growth – E-Commerce, Shopper Segments and Brand Architecture
In this webex we will:
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Share an overview of FMCG developments globally in Q1/2018 and how e-commerce has fared across the globe over the past five years.
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Demonstrate how brand owners can benefit from a thorough understanding of purchase behaviour: We show the importance of global shopper segments across countries, their sociodemographic make-up and how they differ with respect to variety-seeking or brand preference.
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Investigate the prevalence of brand structures (umbrella vs house of brands) in different markets and categories and share some first insights regarding their effectiveness.
Speakers
Richard Herbert
Oliver Koll
Filippos Kaliakatsos