BG20 Webex 2018/02 – 27th June2018
Join us for our upcoming webinar
Wednesday 27.06.2018 at 13:00 CET (GMT+2:00)
Duration 60 minutes
FMCG & Brand Growth – E-Commerce, Shopper Segments and Brand Architecture
In this webex we will:
Share an overview of FMCG developments globally in Q1/2018 and how e-commerce has fared across the globe over the past five years.
Demonstrate how brand owners can benefit from a thorough understanding of purchase behaviour: We show the importance of global shopper segments across countries, their sociodemographic make-up and how they differ with respect to variety-seeking or brand preference.
Investigate the prevalence of brand structures (umbrella vs house of brands) in different markets and categories and share some first insights regarding their effectiveness.