Sticking & Switching, Behaviour and Attitude Alignment
Thursday 19.03.2020 at 13:00 CET (12:00 GMT)
Duration 60 minutes
Presenting insights based on our global BG20 database, we will focus on a new analysis based on a brands ability to increase its stickiness and entice buyers of other brands.
We will also reveal insights regarding the relationship between purchase behaviour and consumer attitudes.
Richard Herbert, Robert Wade, Oliver Koll, tbd