Business Challenge 1 – 2nd April 2020

Posted by europanel on Jan 30, 2020

Revamping the Store Circular: Putting it into Context


Thursday 02.04.2020 at 13:00 CET (12:00 GMT)

Duration 60 minutes

Overview:

Store circulars (or flyers) remain the most important medium for retailers and manufacturers to communicate their promotions, even in today’s digital world.

However, a feature ad needs to grab consumers’ attention for the promotion to be effective.

In this research we study the context in which the ad appears in order to understand whether it could be better placed alongside ads of similar categories and brands or  different ones.

Speakers

Professor Arjen van Lin, Tilburg University

 

Register your attendance

Europanel Webinar 2020-04-02

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