Business Challenge 1 – 2nd April 2020
Revamping the Store Circular: Putting it into Context
Thursday 02.04.2020 at 13:00 CET (12:00 GMT)
Duration 60 minutes
Store circulars (or flyers) remain the most important medium for retailers and manufacturers to communicate their promotions, even in today’s digital world.
However, a feature ad needs to grab consumers’ attention for the promotion to be effective.
In this research we study the context in which the ad appears in order to understand whether it could be better placed alongside ads of similar categories and brands or different ones.
Professor Arjen van Lin, Tilburg University