Thursday 28.10.2021 at 13:00 CET (12:00 GMT)
Duration 60 minutes
The Rise of Online Grocery Shopping
Which Brands Will Benefit?
With large differences in brands’ abilities to secure a portion of China’s growing online pie, a key question is what drives these differences.
In this webinar, Dr. van Ewijk demonstrates how two easy-to-calculate indices determine how a brand’s sales change as the online grocery share goes up, and shows which brand and category factors (mainly) drive these indices for 448 brands in 60 categories in China between 2011–2015.
Bernadette van Ewijk, PhD
University of Amsterdam Business School