BG20 Webinar – 28th October 2021

Posted by europanel on Oct 06, 2021

Thursday 28.10.2021 at 13:00 CET (12:00 GMT)

Duration 60 minutes

Overview:

The Rise of Online Grocery Shopping

Which Brands Will Benefit?

With large differences in brands’ abilities to secure a portion of China’s growing online pie, a key question is what drives these differences.

In this webinar, Dr. van Ewijk demonstrates how two easy-to-calculate indices determine how a brand’s sales change as the online grocery share goes up, and shows which brand and category factors (mainly) drive these indices for 448 brands in 60 categories in China between 2011–2015.

 

Speakers:

Bernadette van Ewijk, PhD

University of Amsterdam Business School

 

Europanel Webinar 2021-10-28

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